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Institute for Marketing & Global Management

Our institute strives to be a Swiss leading hub for responsible marketing and global management, where scientific and practical knowledge combine to create real-world impact.

We engage with society, organizations, and individuals to facilitate transformative processes in marketing and global management through research, teaching, continuing education, and services.

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    • News

    Book recommendation: Contemporary perspectives on intercultural management

    29.04.2026 How do managers and employees address cultural diversity in all its current complexity?

    • News

    Three practical tips for intercultural collaboration

    03.02.2026 Jacqueline Bürki researches intercultural collaboration. Based on a new study, she offers three practical tips.

    • News

    Rethinking Global Competence in Swiss Higher Education

    04.06.2025 Educators, researchers, and institutional leaders from across Switzerland gathered in Lugano on 15 – 16 May 2025 for the Sustainable Global Competence in Swiss Higher Education Symposium, hosted by the Swiss...