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Prof. Dr. Sebastian Gurtner

Profile

Prof. Dr. Sebastian Gurtner Institutsleiter

Contact

Links

  • Address Berner Fachhochschule
    Business School
    Institut Innovation and Entrepreneurship
    Brückenstrasse 73
    3005 Bern
You can find more information on the German profile page.

Activities

  • Innovationmanagement

  • Entrepreneurship

  • Strategic Management

  • Affordable Innovation

  • Consumer Resistance

  • Entrepreneurial Value Creation

Teaching

  • Bachelor International Business Administration

  • Master Entrepreneruship & Business Innovation

  • Early Stage Development (ELC1)

CV

  • Sebastian Gurtner is a professor of health management, strategy, and innovation at Bern University of Applied Sciences. There, he heads the Institute for Strategy, Entrepreneurship, and Innovation. His research focuses on innovation and technology management across various industries. Sebastian is a member of the Research Council of the Swiss National Science Foundation, Switzerland’s largest research funding organization, and a member of the Editorial Review Board of the *Journal of Product Innovation Management*. Throughout his career, he has been honored with several teaching and academic awards and has published his research findings in a wide range of internationally recognized journals.
  • since 2025 Member of the Research Council Swiss National Science Foundation
  • since 2019 Head of Institute Innovation & Strategic Entrepreneurship Bern University of Applied Sciences
  • since 2016 Professor for Healthcare Management, Strategy and Innovation Bern University of Applied Sciences
  • 2019-2024 Head of Research at the Business School Bern University of Applied Sciences
  • 2017-2019 Head of Competence Center Strategy and Innovation Bern University of Applied Sciences
  • 2014-2016 Head of Research Group Value Based Innovation Helmholtz-Centre Dresden-Rossendorf
  • 2012-2014 Head of Junior Research Group InnoTech4Health TU Dresden
  • 2008-2012 Research Assistant TU Dresden
  • 2012-2017 Habilitation TU Dresden
  • 2006-2012 Doctorate (Dr. rer. pol.) TU Dresden
  • 2000-2026 Dipl. Verkehrswirt TU Dresden

Projects

Publications

  • Gurtner, S., Spanjol, J., Griffin, A. (2018): PDMA Essentials 3 - Leveraging Constraints for Innovation. John Wiley & Sons

  • Gurtner, S., Soyez, K. (2015): Challenges and Opportunities in Health Care Management. Wiesbaden: Springer

  • Hietschold, N., Segelitz-Karsten, A., Gurtner, S., & Reinhardt, R. (2020). Mit Low-End Innovationen die medizinische Versorgung verbessern – Potenziale und Herausforderungen. Springer Gabler. https://doi.org/10.24451/arbor.12261

  • Weinhold, I., Gurtner, S. (2014): Understanding shortages of sufficient health care in rural areas, Health Policy, 118 (2), pp. 201-214

  • Reinhardt, R., & Gurtner, S. (2018): The Overlooked Role of Embeddedness in Disruptive Innovation Theory. Technological Forecasting and Social Change, 132, 268-283

  • Reinhardt, R., Gurtner, S., & Griffin, A. (2018): Towards an Adaptive Framework of Low-end Innovation Capability – A Systematic Review and Multiple Case Study Analysis. Long Range Planning, 51 (5), 770-796

  • Reinhardt, R., Hietschold, N., & Gurtner, S. (2018): Overcoming Consumer Resistance to Innovations— An Analysis of Adoption Triggers. R&D Management (forthcoming)

  • Gurtner, S., Hietschold, N., Vaquero Martín, M., (2017): Do patients value a hospital’s innovativeness reputation? A multi-method approach to assess the relative importance of innovativeness reputation in patients’ hospital choice. Health Services Management Research (forthcoming).

  • Gurtner, S., & Reinhardt, R. (2016): Ambidextrous Idea Generation—Antecedents and Outcomes. Journal of Product Innovation Management, 33(S1), 34-54.

  • Vaquero, M., Reinhardt, R., Gurtner, S. (2016): Stakeholder integration in new product development – A systematic analysis of drivers and firm capabilities, R&D Management, 46 (S3), 1095-1112.

  • Gurtner, S. Soyez, K. (2016): How to catch the generation Y: Identifying eco-innovators among young customers, Technological Forecasting and Social Change, 106, 101-107

  • Fischer, S., Soyez, K., Gurtner, S. (2014): Adapting Scott and Bruce’s General Decision-Making Style Inventory to Patient Decision-Making in Provider Choice, Medical Decision Making, 35 (4), 525-532

  • Reinhardt, R., Gurtner, S. (2014): Differences between Early Adopters of Disruptive and Sustaining Innovations, Journal of Business Research, 68 (1), pp. 137-145

  • Gurtner, S., Reinhardt, R. Soyez, K. (2014): Designing Mobile Business Applications for Different Age Groups, Technological Forecasting and Social Change, 88, pp. 177-188

  • Weinhold, I., & Gurtner, S. (2018). Rural-urban differences in determinants of patient satisfaction with primary care. Social Science & Medicine (1982), 212, 76-85

  • Hietschold, N., Reinhardt, R., Gurtner, S. (2014): Critical success factors of TQM implementation – A review of the literature, International Journal of Production Research, 52 (21), pp. 6254-6272

  • Gurtner, S. (2014): Modeling Consumer Resistance to Mobile Health Application, Proceedings of the European Conference of Information Systems, 2014, pp. 1-19

  • Gurtner, S. (2014): Präferenzen als Ausgangspunkt strategischer Technologieentscheidungen im Krankenhaus, Das Krankenhaus, 2014 (11), pp.1066-1070

  • Gurtner (2014): Making the right decision about new technologies - A perspective on criteria and preferences in hospitals, Health Care Management Review, 39 (3), pp. 245-254

  • Gurtner, S. (2013), An analysis of the influence of framework aspects on the study design of health economic modeling evaluations, European Journal of Health Economics, 14(2), pp. 221-230

  • Reinhardt, R., Gurtner, S. (2011), Enabling disruptive innovations through the use of customer analysis methods, Review of Managerial Science, 5 (4), pp. 291-307

  • Gurtner, S., Werner, K. (2011), Studienbeihilfe in Sachsen - Eine Erfolgsgeschichte?, Das Gesundheitswesen, 74 (3), pp. 141-144

  • Gurtner, S., Lehmann, C., Pieck, S., Schefczyk, M., Sauerbrey, R. and Baumann, M. (2010): Transferring university knowledge to develop new technologies: the model of the “OncoRay – Joint Center for Radiation Research in Oncology”, International Journal of Healthcare Technology and Management, 11(5), pp. 328–344

  • Gurtner, S., Dörner, N. (2009), From roles to skills - key persons in the innovation process, International Journal of Technology Marketing, 4 (2/3), pp. 185-198

  • Dörner, N., Gurtner, S., Schefczyk, M. (2009), Overcoming resistance to innovation: an approach for the use of communication tools within the innovation process, International Journal of Technology Marketing, 4 (2/3), pp. 199-216

  • Vaquero Martín, M., Reinhardt, R., & Gurtner, S. (2020). The dilemma of downstream market stakeholder involvement in NPD: Untangling the effects of involvement and capabilities on performance. In Journal of Business Research (Vol. 2021, Issue 124). Elsevier. https://doi.org/10.24451/arbor.14140

  • Gurtner, S., Hietschold, N., & Reinhardt, R. (2020). Who put the “NO” in Innovation? Innovation resistance leaders’ behaviors and self-identities. In Technological Forecasting & Social Change (Vol. 158). https://doi.org/10.24451/arbor.12011

  • Lee, R.P., Reinhardt, R., Keller, F., Gurtner, S., & Schiffer, L. 2018. A raw materials transition for a low-carbon economy: Challenges and opportunities for management in addressing the trilemma of competitiveness, supply security and sustainability. In: S. Schillebeeckx et al. (Eds.), Managing Natural Resources, Cheltenham: Edward Elgar

  • Symmank, C., Krause, J., Gurtner, S. (2014): Stakeholder Variety in Health Care and their Integration in the Medical Device Development Process. In: Gurtner, S., Soyez, K. (Eds.), Challenges and Opportunities in Health Care Management. Wiesbaden: Springer

  • Reinhardt, R., Bullinger, A.C., Gurtner, S. (2014): Open Innovation in Health Care. In: Gurtner, S., Soyez, K. (Eds.), Challenges and Opportunities in Health Care Management. Wiesbaden: Springer

  • Brau, E., Reinhardt, R. & Gurtner, S. (2013): Measuring the Success of Open Innovation. In: A. Brem & E. Viardot (Eds.), Evolution of Innovation Management: Trends in an International Context. Basingstoke: Palgrave Macmillan

  • Soyez, K., Thielow, N., & Gurtner, S. (2012): Lifestyle of health and sustainability: Ein wachsendes Segment gesundheitsbewusster Konsumenten. In: S. Hoffmann, U. Schwarz & R. Mai (Eds.), Angewandtes Gesundheitsmarketing, vol. 1: 75-86. Wiesbaden: Springer Fachmedien

  • Gurtner, S. (2012): Beiträge zu den Begriffen, "Corporate Venturing, Innovationsfinanzierung", In: Achatz, R., Braun, M., Sommerlatte, T. (Eds.), Lexikon Technologie- und Innovationsmanagement. Düsseldorf: Symposion

  • Schefczyk, M., Gurtner, S. (2009): Management von Innovationen im Krankenhaus am Beispiel einer Patientenmanagementsoftware. In: Fisch, J. H., Roß, J.-M. (Eds.), Fallstudien zum Innovationsmanagement. Wiesbaden: Gabler