Evaluation of the online tool “Cash or Crash” and its advertising campaign
In Switzerland, one in four women is at risk of poverty in old age. The “Cash or Crash” tool was developed to help people better understand the financial impact of their life decisions. BFH is evaluating the tool.
Factsheet
- Schools involved Business School
- Research unit(s) Diversity, Equity & Inclusion
- Funding organisation Others
- Duration (planned) 01.09.2024 - 31.08.2025
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Head of project
Prof. Dr. Lucia Lanfranconi
Martina Becker -
Project staff
Tobias Schalk
Prof. Dr. Ana Fernandes - Keywords lifeplanning #financialimpacts #financialliteracy #lifeplanning #everydecisioncounts
Situation
Around one in four women in Switzerland is exposed to an increased risk of poverty in old age. This trend is the result of the higher proportion of women working part-time and taking on more care work, as well as their more frequent employment in low-paid professions compared to men. Personal life decisions, such as the choice of education, further training, career choice and private decisions such as starting a family and the distribution of roles within families, contribute significantly to the financial situation of women in old age.
Course of action
We rely on a triangulation of methods for the evaluation. We combine quantitative and qualitative approaches to comprehensively assess the tool's reach, effectiveness and user-friendliness.
