Prof. Dr. Nadine Gurtner

Leitung Projekt Innovation Cheque "Acceptance of Affordable Innovation" ( no. 134.006 INNO-SBM)

Unterstützung Projekte Innosuisse Flagship SWIRCULAR und SNF Crowdfunding

Multi-voice article editors:, Müller, S., Boso, N., Dey, P., Gurtner, N., & Gurtner, S. (2026). African innovation and entrepreneurship research for sustainable development: A young scholars’ perspective. Africa Journal of Management, 1-53.

Gurtner, Nadine, and Barbora Starovicova. "From ‘New’to ‘Renewed’: how consumer perceptions of functional and symbolic value influence reuse in the construction industry." Journal of Industrial Ecology (2026): 1-21.

Gurtner, N., Gurtner, S., & Schaarschmidt, M. (2024). Uncovering the Paradox of Affordable Innovation: The Divergent Effect of Innovativeness on Managers’ Attitudes Toward Affordable Innovation (Issue 2024). Wiley. https://doi.org/10.24451/dspace/11269

Hietschold, N., Gurtner, S., Laub, L., Zuber, A., & von Däniken, T. (2024). Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society. In Journal of Marketing Theory and Practice. Taylor and Francis Online. https://doi.org/10.24451/arbor.22205

Hietschold, N., Segelitz Karsten, A., Reinhardt, R., & Gurtner, S. (2023). Affordable or Premium Innovation The Influence of Individual and Contextual Factors on Innovators’ Engagement in Different Innovation Types. In International Journal of Entrepreneurial Venturing (Vol. 15, Issue 5). Inderscience Publishers. https://doi.org/10.24451/arbor.20358

Hsueh, J. W.-J., Hietschold, N., Sieger, P., & Voegtlin, C. (2023). Strangers in my home : the 2015 refugee event in Europe and founder social identities of nascent entrepreneurs. In Entrepreneurship & Regional Development An International Journal (Vol. 35, Issues 3–4). Taylor & Francis. https://doi.org/10.24451/arbor.18724

Hietschold, N., Voegtlin, C., Scherer, A. G., & Gehman, J. (2022). Pathways to social value and social change: An integrative review of the social entrepreneurship literature. In International Journal of Management Reviews (Vol. 25, Issue 3). Wiley-Blackwell. https://doi.org/10.24451/arbor.18323

Schaarschmidt, M., Walsh, G., Hietschold, N., & Segelitz-Karsten, A. (2022). Affordable innovation rejection attitudes: conceptualisation, scale development, and validation. In International Journal of Innovation Management (Vol. 26, Issue 06). World Scientific Publishing Europe. https://doi.org/10.24451/arbor.18322

Hietschold, N., & Voegtlin, C. (2021). Blinded by a Social Cause? Differences in Cognitive Biases between Social and Commercial Entrepreneurs. In Journal of Social Entrepreneurship (Vol. 13, Issue 3). Taylor & Francis. https://doi.org/10.24451/arbor.14481

Gurtner, S., Hietschold, N., & Reinhardt, R. (2020). Who put the “NO” in Innovation? Innovation resistance leaders’ behaviors and self-identities. In Technological Forecasting & Social Change (Vol. 158). https://doi.org/10.24451/arbor.12011

Reinhardt, R., Hietschold, N., & Gurtner, S. (2017). Overcoming consumer resistance to innovations - an analysis of adoption triggers. In R&D Management (Vol. 49, Issue 2). https://doi.org/10.24451/arbor.16

Gurtner, S., Hietschold, N., & Vaquero Martín, M. (2017). Do patients value a hospital’s innovativeness reputation? A multi-method approach to assess the relative importance of innovativeness reputation in patients’ hospital choice. In Health Services Management Research (Vol. 31, Issue 3). SAGE. https://doi.org/10.24451/arbor.18

Hietschold, N., Reinhardt, R., & Gurtner, S. (2014). Measuring critical success factors of TQM implementation successfully – a systematic literature review. In International Journal of Production Research (Vol. 52, Issue 21). https://doi.org/10.24451/arbor.21