Prof. Dr. Nadine Gurtner

Gurtner, N., Gurtner, S., & Schaarschmidt, M. (2025). Uncovering the Paradox of Affordable Innovation: The Divergent Effect of Innovativeness on Managers' Attitudes Toward Affordable Innovation. Creativity and Innovation Management, 34 (2): 443-465. https://doi.org/10.1111/caim.12648

Gurtner, N., Gurtner, S., Laub, L., Zuber, A. & von Däniken, T. (2025) Same Same, but Different: Consumers’ Decision-Making Process and Psychological Disempowerment in the Digital Society, Journal of Marketing Theory and Practice, 33 (3): 470-500 . https://doi.org/10.1080/10696679.2024.2361431

Hsueh, J. W.-J., Hietschold, N., Sieger, P., & Voegtlin, C. (2023). Strangers in my home : the 2015 refugee event in Europe and founder social identities of nascent entrepreneurs. In Entrepreneurship & Regional Development An International Journal (Vol. 35, Issues 3–4). Taylor & Francis. https://doi.org/10.24451/arbor.18724

Hietschold, N., Segelitz Karsten, A., Reinhardt, R., & Gurtner, S. (2023). Affordable or Premium Innovation The Influence of Individual and Contextual Factors on Innovators’ Engagement in Different Innovation Types. In International Journal of Entrepreneurial Venturing (Vol. 15, Issue 5). Inderscience Publishers. https://doi.org/10.24451/arbor.20358

Hietschold, N., Voegtlin, C., Scherer, A. G., & Gehman, J. (2022). Pathways to social value and social change: An integrative review of the social entrepreneurship literature. In International Journal of Management Reviews (Vol. 25, Issue 3). Wiley-Blackwell. https://doi.org/10.24451/arbor.18323

Schaarschmidt, M., Walsh, G., Hietschold, N., & Segelitz-Karsten, A. (2022). Affordable innovation rejection attitudes: conceptualisation, scale development, and validation. In International Journal of Innovation Management (Vol. 26, Issue 06). World Scientific Publishing Europe. https://doi.org/10.24451/arbor.18322

Hietschold, N., & Voegtlin, C. (2021). Blinded by a Social Cause? Differences in Cognitive Biases between Social and Commercial Entrepreneurs. In Journal of Social Entrepreneurship (Vol. 13, Issue 3). Taylor & Francis. https://doi.org/10.24451/arbor.14481

Gurtner, S., Hietschold, N., & Reinhardt, R. (2020). Who put the “NO” in Innovation? Innovation resistance leaders’ behaviors and self-identities. In Technological Forecasting & Social Change (Vol. 158). https://doi.org/10.24451/arbor.12011

Gurtner, S., Hietschold, N., & Vaquero Martín, M. (2017). Do patients value a hospital’s innovativeness reputation? A multi-method approach to assess the relative importance of innovativeness reputation in patients’ hospital choice. In Health Services Management Research (Vol. 31, Issue 3). SAGE. https://doi.org/10.24451/arbor.18

Reinhardt, R., Hietschold, N., & Gurtner, S. (2017). Overcoming consumer resistance to innovations - an analysis of adoption triggers. In R&D Management (Vol. 49, Issue 2). https://doi.org/10.24451/arbor.16

Hietschold, N., Reinhardt, R., & Gurtner, S. (2014). Measuring critical success factors of TQM implementation successfully – a systematic literature review. In International Journal of Production Research (Vol. 52, Issue 21). https://doi.org/10.24451/arbor.21

Hietschold, N., Segelitz-Karsten, A., Gurtner, S., & Reinhardt, R. (2020). Mit Low-End Innovationen die medizinische Versorgung verbessern – Potenziale und Herausforderungen. Springer Gabler. https://doi.org/10.24451/arbor.12261

Hietschold, N. (2018). THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT. John Wiley & Sons, Inc. https://arbor.bfh.ch/handle/arbor/39595

Reinhardt, R., Hietschold, N., & Spyridonidis, D. (2015). Adoption and Diffusion of Innovations in Health Care. Springer. https://doi.org/10.24451/arbor.17

Buscher, U., & Hietschold, N. (2011). Ansätze zur Lösung des Single-Row-Maschinenlayout-Problems. GITO mbH Verlag. https://arbor.bfh.ch/handle/arbor/31360

Steiner, L., Landolf, M. A., Kissling-Näf, I., & Hietschold, N. (2022). Resilienz durch soziale Innovation: Erfolgsfaktoren und Barrieren von sozialen Innovationen in der Stadtregion Bern (I. Kissling-Näf, J. Schellinger, & K. O. Tokarski, Eds.). Springer Fachmedien Wiesbaden. https://doi.org/10.24451/arbor.17067

Hietschold, N., Hsueh, J. W.-J., Sieger, P., & Voegtlin, C. (2019). The 2015 European Refugee Event and Founder Social Identities: A Multi-Country and Multi-Level Study (Vol. 2019, Issue 1). https://arbor.bfh.ch/handle/arbor/40677

Hietschold, N., Voegtlin, C., Scherer, A. G., & Gehman, J. (2019). What We Know and Don’t Know About Social Innovation: A Multi-Level Review and Research Agenda (Vol. 2019, Issue 1). https://arbor.bfh.ch/handle/arbor/40678

Segelitz-Karsten, A., Reinhardt, R., Hietschold, N., Gurtner, S., & Walsh, G. (2019). Attitude towards Low-end and High-end Innovation (Vol. 2019, Issue 1). https://arbor.bfh.ch/handle/arbor/41206

Hietschold, N., Segelitz-Karsten, A., Reinhardt, R. & Gurtner, S. (2022): Affordable or Premium Innovation? The Influence of Individual and Contextual Factors on Innovators’ Engagement in Different Innovation Types, European Academy of Management Conference, June 15-17 2022, Winterthur, Switzerland.

Schaarschmidt, M., Walsh, G., Segelitz-Karsten, A., Hietschold, N., Gurtner, S., & Reinhardt, R. (2021). Why do innovation managers put a premium on premium? In Academy of Management Proceedings (Vol. 2021, Issue 1). Academy of Management. https://arbor.bfh.ch/handle/arbor/43626

Schnider, R., Hietschold, N., Scherer, A. G., & Voegtlin, C. (2022). The Effects of Female-Only Competitions on Social Entrepreneurship and Social Innovation. In Academy of Management Proceedings (Vol. 2022, Issue 1). https://arbor.bfh.ch/handle/arbor/34978

Hietschold, N., Gurtner, S., & Schaarschmidt, M. (2023). Reject! Why innovative managers might choose not to foster affordable innovation – evidence from three countries. 30th International Product Development Management Conference. https://doi.org/10.24451/arbor.19355

Hietschold, N., Gurtner, S., & Spanjol, J. (2023). Experiencing Fear and Anger Separately or Mixed: How Communication Strategy Effectiveness Differs for Consumers in the Context of New Products. Inspire Innovation Conference & JPIM Research Forum 2023. https://arbor.bfh.ch/handle/arbor/35883

Gurtner, N. & Starovicova, B. (2025): The influence of functional and symbolic value on product reuse, ISPIM Connects Cape Town, March 17-19 2025, Cape Town, South Africa.

Mueller, S., Hietschold, N., Keim, J., & Kissling-Näf, I. (2022). Für mehr Gründerinnen in der Schweiz: Ansatzpunkte zur Verbesserung gründungsrelevanter Rahmenbedingungen. Berner Fachhochschule, Departement Wirtschaft, Institut für Innovation & Strategic Entrepreneurship IISE | Institut für Sustainable Business ISB. https://doi.org/10.24451/arbor.17213

Hietschold, N., & Starovicova, B. (2023). Wiederverwendung in der schweizerischen Bauindustrie: Potentiale, Herausforderungen und Ansatzpunkte. Berner Fachhochschule, Wirtschaft, Institut für Innovation & Strategic Entrepreneurship / Architektur, Holz und Bau, Institut für Werkstoffe und Holztechnologie. https://doi.org/10.24451/arbor.20190

Apolkova, V., Hietschold, N., & Gurtner, S. (2024). Affordable Innovation Rejection Attitudes in Different Countries. Bern University of Applied Sciences, Business School, Institute Innovation & Strategic Entrepreneurship. https://doi.org/10.24451/arbor.21868